objective
A straightforward task: creating graphics for a calendar. The client’s goal was to avoid the typical visuals of warehouses, tools, or other overused themes. I gladly accepted the challenge and set out to deliver something original.
assumptions
concept
The concept is based on creating abstract installations using materials available in KE stores. The composition draws inspiration from masters such as Miró and Matisse. I kept the brand’s color palette, while adding industrial accents with copper, concrete, and a touch of sand. The whole piece is completed with the slogan: You create, we provide the tools. The work immediately catches the eye and undoubtedly stands out against typical industry calendars.
The project was originally intended to be carried out by a local artist, with the entire process shared in real time on social media—for example, selecting materials in the store, creating the installation, hanging it at the company, New Year’s wishes from the management, and much more. In the end, it was limited to just the graphic, which felt limiting.
